5 April 2016

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Does Digital Marketing Really helping Startups?

Have you started a new Startup? wanted to do marketing to make it Popular? if yes then what about Digital marketing? Don,t know how much it will help your Startup? give me five minutes and i will tell you everything about digital marketing.

The most exhilarating joy comes when you starting your own business and feel like your own boss.

But the big question is that, does startup success depend on digital marketing? Many would agree, many won’t.

Some other big questions also arise in mind that how to reach a massive audience, How to make your startup popular, how to drive ROI, how to be successful, and how to fulfill your dreams?

Let’s start with a very basic question.  Does digital marketing help startups?

Digital Marketing Really Helping Startups

As a digital marketing expert in a Mobile App development company in India,I would love to say “Yes” it helps. One thing’s for sure, the capacity to effectively use digital marketing to reach masses certainly helps startups acquire more customers and skyrocket their business.

Why startup consider digital marketing and not traditional forms of marketing? 

In digital marketing, there are organic ways to grow your consumer base without investing large amounts of money, it is very easy to use and less expensive. A lot can be done with less and smart targeting which leads to less wastage.

The Digital Consumer
These days Peoples are smarter and are always connected to digital & mobiles. They search and find information on search engines, social media sites, social platforms, blogs, forums, video sites and more. They will not settle for anything but the best. They spend more time with digital and quest will not end until they have found maximum value at a good price. This is the biggest reason that digital marketing help startup much than another medium of marketing.

Find the Opportunity
Startups using digital marketing strategies because consumer’s digital journey is an opportunity for businesses to generate traffic and sales. Creative marketing and communications and potential audience targeting, startups can and must get exposure on digital marketing.

Start with Right digital Marketing Channel
Digital Marketing is a board term. There are so many channels and techniques and it sometimes gets confusing for startups. So it is essential for any startups to start with right marketing channel. I suggest you start with your customers before taking on any initiative. A complete understanding of your customers will help you to be the successful startup.

How can digital marketing help my Startup? 

Digital marketing helps you in many ways it builds brand awareness and builds the huge traffic on your website and apps. This helps you to generate leads and online sales.

Startups always need a budget so there are few techniques and tools that they can use with minimal or no cost. Let’s look at some of these digital marketing tools and how they can help startups.

Search engine optimization (SEO) is a cost-effective technique to rank your website top on search engines with measurable, long-term benefits. It increases the visibility and organic traffic to the website. You can use this with little know of search engine and its techniques. This is free branding and it builds trust and credibility. A big advantage is that it opens your business 24/7.

Content Marketing: is a part of digital marketing and this is a very useful marketing tool to generate more traffic on the website, more leads and build your brand awareness. It also builds relation between you and your current and prospective customers. Publish great and relevant content on a regular basis on your blog and web or app. Set up a blog, tell stories, and work with other publishers to post your content/write-ups.

Social media marketing: is one of the most powerful tool of marketing for any startups and businesses. It is cost effective platform of digital marketing. It engages your product to customers. Choose the right social channel as per your business – Facebook, Twitter, LinkedIn, Google Plus, Tumblr, Pinterest, and Instagram.

Email Marketing: is one of the simplest, cost-effective, personal, Customizable, and measurable with high ROI tool of digital marketing. A Startup can use it to communicate with an audience of any size. Email has nearly three times as many user accounts as Facebook and Twitter combined.

Thanks and let me know if you have any questions in comments.

Note: This is a Guest Post and written by Ashish Sharma.

Author Bio:

Ashish Sharma is a Key Account Manager, looking after Marketing Strategies and building new business tie-ups at www.wedigtech.com - A hub of Skilled Mobile App Developers in India. Focused on helping enterprises Startups from domestic to MNCs.


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