But the big question is that, does startup success depend on digital marketing? Many would agree, many won’t.
Some other big questions also arise in mind that how to reach a massive audience, How to make your startup popular, how to drive ROI, how to be successful, and how to fulfill your dreams?
Let’s start with a very basic question. Does digital marketing help startups?
As a digital marketing expert in a Mobile App development company in India,I would love to say “Yes” it helps. One thing’s for sure, the capacity to effectively use digital marketing to reach masses certainly helps startups acquire more customers and skyrocket their business.
Why startup consider digital marketing and not traditional forms of marketing?In digital marketing, there are organic ways to grow your consumer base without investing large amounts of money, it is very easy to use and less expensive. A lot can be done with less and smart targeting which leads to less wastage.
How can digital marketing help my Startup?
Startups always need a budget so there are few techniques and tools that they can use with minimal or no cost. Let’s look at some of these digital marketing tools and how they can help startups.
Content Marketing: is a part of digital marketing and this is a very useful marketing tool to generate more traffic on the website, more leads and build your brand awareness. It also builds relation between you and your current and prospective customers. Publish great and relevant content on a regular basis on your blog and web or app. Set up a blog, tell stories, and work with other publishers to post your content/write-ups.
Social media marketing: is one of the most powerful tool of marketing for any startups and businesses. It is cost effective platform of digital marketing. It engages your product to customers. Choose the right social channel as per your business – Facebook, Twitter, LinkedIn, Google Plus, Tumblr, Pinterest, and Instagram.
Thanks and let me know if you have any questions in comments.
Note: This is a Guest Post and written by Ashish Sharma.
Ashish Sharma is a Key Account Manager, looking after Marketing Strategies and building new business tie-ups at www.wedigtech.com - A hub of Skilled Mobile App Developers in India. Focused on helping enterprises Startups from domestic to MNCs.