14 September 2016

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Content Marketing: The Comprehensive Checklist for a Clear Strategy

Good Content Marketing Strategy is very important to make your Marketing work for you. So here is the Comprehensive Checklist for a Clear Content marketing Strategy.

Content Marketing Checklist

Many brands and individuals have entered the Content Marketing sphere but few have been successful. Some bloomed like lilies for a while and faded away because they had no long term strategy.

Experts have been studying the SEO platform with the aim of providing directions on how to make it by avoiding costly SEO mistakes. Such mistakes can wipe out a high rating or ranking in a flash. In other instances, such mistakes ensure that you never break even regardless of the SEO strategies or resources you spend.

Content Marketing Checklist

1 - Ignoring Content SEO


The idea behind SEO came into being decades ago. A lot has changed over the internet. However, content remains the king of ranking. Search engines are aligning their algorithms to reflect the quality of content and its relevance to what the visitor is looking for.

The purpose of creating content is to deliver value to your visitor. you can Invest in high-quality content creation by engaging with digital marketing experts in Sydney at Digital Search Group or any other Professional writer.

Low-quality content tells your reader that you are not attentive to their needs. Once a visitor loses trust in your ability to deliver, it is impossible to restore it. Though keywords are imported, they must be aligned with text that is relevant. Creating a captivating title that anchors rubbish ensures that your visitors will never return to the page.

Your goals should be to deliver value to the visitors need. This will ensure that your fans or clients always return to your site in search. It will automatically generate authentic traffic that eases your Content marketing budget and lends credibility to your site. 

2 - Failure To Consider Customer Experience

Failure

The best content carried in a cumbersome website will add no value. A customer who loves your website will spend more time exploring the pages. Such a visitor also engages by commenting or sharing your content externally, e.g. through social media.

The satisfaction that comes with an excellent user experience enables the visitor to be loyal. He or she will always return to the site and this becomes a source of organic traffic. Consider that more time spent on your website increases the chance of conversion.

Here are strategies to improve the user experience

  • Increase loading speed- The recommended speed is one second. The Struggle to get to this figure at all times. You might need to invest in a reliable host. 
  • Improve on graphics- The website should be pleasant to explore. Have necessary images, creative categories, pages, content that is easier to consume, etc. 
  • Mobile friendly- mobile penetration is increasing. More people are accessing the internet over the phone and other mobile devices. A professional designer will assist you in making the site mobile friendly. 
  • Invest in an app- it is a proven strategy to engage with clients directly and build loyalty. 
  • Engage- make it easier for the customer to engage. Include a section for comments, sharing, liking, etc. 

3 - Refusal To Change 

Refusal To Change

The strategy that gets you top ranking today will not hold tomorrow. Search engines update their policies and algorithms from time to time. This calls for a change of strategy from time to time. Research on keywords and be on the lookout for issues that receive prominence in ranking. Sticking to an old strategy will see a gradual fall in your position.

Part of lethargy is the failure to update your content. Endeavor to understand the needs of your clients from time to time. There are metric tools that indicate who is passing by your site, location and timing.

This will give you an idea of how to position your content. Being responsive ensures that you meet the needs of your visitors over time. It will allow them to grow as your site grows. Experts in SEO will provide regular directions on aspects of your website, content, and strategy that require attention.

4 - Inconsistency


Content marketing requires a long-term strategy. Expectations of overnight wins should be squashed. To sustain favorable ratings over the long term, you must consistently overvalue to your visitors. Specialists in content marketing confirm that everyone begins with the aim of remaining consistent in delivering content. However, good intentions do not amount to much. To ensure that you actualize your intentions, you need to create a content calendar.

Put A content calendar puts your readers into a system. The system involves regular updates on daily, weekly, monthly basis, etc. This show of consistency will be recognized by search engines. They recognize that traffic to your site picks at a particular time.

This adds to a positive rating for the site. It also makes it certain to your readers that you make an effort to meet their needs. It is a show of reliability. Readers eventually pick your schedule and will begin to look for you at a particular time. It creates a sense of loyalty. They anticipate something from you at a particular time and are happy to get it.

Recommended Check : Content marketing tools for making your marketing easier.

5 - Singular Approach to Content


There are several ways of approaching content creation. Content creation should be in mind the consumption habits of different people. Research has revealed that there are three learning modes; kinaesthetic, auditory and visual. When creating content, take care of the needs of the three types of learners. How?

  • Include the normal text that is consumed by everyone - While at it, make the content interesting to read and engaging. Make the content detailed and to the point. Deliver what you promised in the headline without taking your visitors in circles. 
  • Add videos to your content - Videos save you a thousand words that would have been used to describe a process or product. A short video is easier and friendlier to consume than an entire page of description. The use of videos is also being boosted by uptake of smartphones. It is easier to share videos and view them on mobile phones. This will circulate your content faster. 
  • Add sufficient images and graphics to your content - An image or picture will tell the story of a thousand words. It is easier to decipher the message on a picture compared to reading several paragraphs. Ensure that your images are of the highest quality.
  • Diversify your text - Readers come to your site looking for a variety of information. This information can be delivered in the form of product descriptions, blog posts, web content, etc. Do not insist on one type of text at the expense of other types.

6 - Poor Or Lack Of  Social Media Integration

Poor Social Media

It is suicidal to ignore social media in this error. Social media users on different platforms are more than a billion. Each platform offers unique benefits and opportunities for businesses and content dealers. Consider the following social media aspects of marketing your content.

  • Use social media to popularize your content. Share your website with the public on social media. This generates traffic and makes the content more visible. 
  • Avoid being on social media for the sake of it. Be purposeful by identifying the platforms that will offer value based on their features. Build a network and following that makes your presence valuable. 
  • Social media keeps your followers engaged between posts. It also helps to build a relationship by engaging the followers or consumers of your content. 

7 - Being In A Hurry

Being in Hurry

Content marketing takes the time to deliver results.The idea of overnight success is non-existent. In fact, you can only get to the top over time and by being consistent. There is a temptation to use unscrupulous means to get to the top faster.

Search engines will put your website under scrutiny. Once the site is flagged, it will be difficult or even impossible to recover. The idea is to be patient and work on your content in a genuine manner. This will give you better ranking over time, improve credibility and thus make your content admirable.

Do not give up on content marketing either. It might take time for you to attract tidy traffic but ones the wheel begins to roll; your journey to the top begins. Be consistent in your endeavors and push your agenda consistently.

Conclusion

Content remains the king of SEO. That content must be tailored to the consumer other than focusing on your expertise or knowledge. Since search engine algorithms change with time, be ready to adapt to these changes if you are to remain afloat.

Content consumers are interested in quality, consistency, and an excellent experience. Work with experts in content management and marketing to remain attractive and keep up with changes in the search engine platform.



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